Meet The Team
Skeeter Moore brings over 15 years of marketing, public relations, and development experience to the NorthShore Inline Marathon. Moore is a former UMD and professional hockey player and graduated from the University of Minnesota Duluth.
Moore, who spent 5 years in marketing and development at the University of Duluth Minnesota Athletics, sees tremendous growth potential in the event, and believes a great deal of this potential comes from the race location and beautiful course.
Joe found his way to the shores of Lake Superior, attending Northern Michigan University and competing as a varsity athlete in cross country running and Nordic skiing. After college Joe attended law school at the University of Utah and became a member of the State Bar of Michigan, practicing law for 8 years in Marquette, MI. However, the draw of athletics has been strong for him, continuing his competitive career well past college before becoming a coach. He was an elite Birkie skier with 20 races under his belt and is a past master's National Champion in cross country skiing. In 2003, he switched careers and became the Head Coach of Cross Country Running, Nordic Skiing, and Track and Field for the Michigan Tech Huskies in Houghton, MI, where he coached the first NCAA All Americans in program history. He served as Head Coach at Tech until 2017, when his family relocated to Duluth, where they have thrived. From 2017 to 2021 Joe was the Director of Sport Development for Central Cross Country Skiing, where he both continued as a coach and worked with enhancing events CXC sanctioned. In his spare time, Joe continues to coach cross country skiing as the program director of Terra Del Nord Ski de Fondo.
Chair - Board Member
Connie is an avid skater and has completed 24 NISM full marathons. As a spectator in the first NSIM, she knew she needed to be part of the race the following year. Connie is a middle school teacher in Lakeville, MN, and resides in Minneapolis. She likes to bike, hike, alpine and nordic ski, snowshoe, camp, and travel in her free time
NSIM is an event she has looked forward to every year and was excited to join the board in 2018. There are many challenges in helping with an event this big but seeing friends from around the world each year is the best payoff!! This is and has been the pinnacle event for inline skaters to look forward to each and every year.
Treasurer - Board Member
Gary joins us from the Twin Cities area and is an avid inline skater and member of various teams participating in over 75 domestic and international inline skating race events since 2004. He is a graduate of Minnesota State University Mankato and has spent time as a ski instructor. To this day he continues his love for outdoor sports and activities.
A 26-year veteran of information technology roles at Northwest / Delta Air Lines, Gary now occupies the position of founder/president of Flagship Retail Group, an e-Commerce brand and product management firm in Eden Prairie, MN.
Secretary - Board Member
Jana joins us from the Twin Cities and started inline skating about 15 years ago. She has participated in a variety of inline marathons across the country (including over 10 NSIMs) and across the globe (Berlin and Paris). Jana has over 30 years of experience in market research and consumer insights and is currently employed with Acosta Sales and Marketing as a Director of Research. Prior to Acosta, she was Director of Consumer Panel Services for the Nielsen Company for many years, after spending time in the direct marketing field at a number of firms in the Twin Cities including Schwan’s, NordicTrack and Fingerhut.
Ex offido - Board Member
Scott is a life-long Duluthian with 30 years of hockey experience so the inline was a natural! His son and himself skated the first one and then his daughter followed suit and joined in the 2nd annual NSIM. After skating the next 13 (son Eric 20 and daughter Angie another 10 or so) Scott has participated at the board level ever since! Currently Scott has the distinct honor of being the MC for the event and says the names at the finish line.
Scott says: "It’s great for Duluth, and a joy to see all the smiles at the finish line!"
Graphic Design Associate
Lydia is the NorthShore Inline Marathon's graphic design specialist and oversees the creation of all material for the event including posters, medals shirts, and other marketing material.
Lydia is a recent graduate of the University of Minnesota Duluth and works for the Finden Marketing team.
In her free time, Lydia loves to travel, do photography, and hang out with friends. Lydia is excited to help showcase the event through design and photography.
Alison Talley is in her 2nd year on the North Shore Inline Marathon Board, though she is new to the board she has been skating the North Shore Half Marathon since 2009. Over the years she has met so many nice people and comes back every year because she finds each race experience is just a little different.
She lives in St. Louis Park, MN, and works as a Certified Athletic Trainer at a family practice clinic. Initially, Alison got into inline skating as a way to cross-train for her hockey season.
Todd has been a NorthShore Inline Marathon board member since 2004, and has previously served as its secretary, treasurer, vice-chair, and chair of the board. He is a civil engineer, who retired after a 35-year career with the Minnesota Department of Transportation. He had the pleasure of working on a variety of projects, from the reconstruction of many highways throughout northeast Minnesota to the construction of the Rose Garden and Lakewalk in Duluth. He has a particular interest in ensuring that the course is smooth and clean on race day and partners with MnDOT, the City of Duluth and Lake and St Louis counties on the maintenance and work plans for their respective segments.
Tavis is originally from North Dakota, but now lives in Madison, WI. Tavis loves inline skating and has travelled all over the world with his skates. Each year he competes in most of the inline marathons in the country and tries to get to Europe for a race each year as well. While he loves traveling and participating in new skating events he always makes sure to attend the NSIM, which was the first skating event he participated in more than 20 years ago.
Tavis leads a recreational inline skating group in Madison WI called Mad City Rollers, where they try to grow the sport and encourage local skaters to get together for recreational city skates. Along with inline skating Tavis is also a member of the Madison Speed Skating Club in Madison WI. During the winter he trains with the club for short track and long track ice speedskating and he has an age group national championship in long track speedskating on his resume.
Jason is a new member to the NSIM board and offers great experience in marketing.
Marketing Provided By:
Finden Marketing is a full-stack marketing agency headquartered in Duluth, Minnesota. Finden Marketing was founded on the principles that high-quality marketing shouldn't cost an arm and a leg and has made it their mission to provide small to mid-sized businesses with creative marketing services that don't break the bank. Click our logo to learn more.